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How to optimise your Google My Business local locksmith listing for success?
by Craig Andres
Google My Business
If you run a mobile locksmith business in the UK you will have a “Google My Business” listing using your business name, where customers can search using a variety of parameters including distance, opening hours, reviews, years of service, looking for a local locksmith.
All mobile locksmiths and locksmith businesses know how important it is to keep your “Google My Business” listing up to date with recent articles, news, opening hours, reviews, pictures. In today’s digital age, having a strong online presence is crucial for your locksmith business. One of the most effective ways to improve your online visibility is by optimising your Google local locksmith listing and it is free! By doing so, you can increase your chances of being found by potential customers searching for locksmith services in your area.
In this article, we will explore some key strategies to leverage a location-based strategy and show you how to optimise your Google local locksmith listing for success, based on experience over the years.
1. Claim and verify your listing
The first step is to claim your business listing on Google My Business. This will allow you to manage and update your information, respond to customer reviews, and gain valuable insights into your listings interactions and performance. Make sure to verify your listing by following the necessary steps, to ensure its official and trustworthy.
2. Accurate and consistent information
Ensure that your business name, address, and phone number (NAP) are consistent across all online platforms, including your website, social media profiles, and online directories. Inconsistencies can confuse both customers and search engines, leading to lower ranking in search results. NAP can also boost your local listing within the local listing pack of locksmith businesses and can give you an edge.
3. Choose the right category
Selecting the most relevant category for your locksmith business is essential for ranking higher in local searches. Google offers a range of categories to choose from, so make sure to choose the one that best describes your services. For example, you may select “Locksmith” or “Emergency Locksmith” as your primary category.
4. Optimise your business description
Your business description plays a crucial role in attracting potential customers. You will need to outline a compelling and informative description that accurately reflects your locksmith services and highlights your unique selling points. Incorporate relevant keywords naturally to improve your chances of appearing in related searches.
5. Collect and showcase your reviews
Online reviews have become a significant factor in determining whether a customer engages with your business or another, especially in the competitive world of locksmithing. Encourage your satisfied customers to leave positive reviews on your Google local listing. Respond promptly and professionally to both positive and negative reviews, to show potential customers that you care about their experience.
6. Add High-Quality Photos
Visual content can significantly impact a customer’s decision-making process. Upload high-quality photos and relevant photos of your recent locksmith work, services, shopfront, and members of locksmith company to your Google local listing. These images will not only enhance your listing’s appearance but also provide potential customers with a better understanding of your business.
7. Utilise Google posts
Google posts allow you to share updates, promotions, and other engaging content directly on your Google local listing. Take advantage of this feature to showcase your expertise, special offers, and keep potential customers informed about your locksmith services. Regularly updating your Google posts can help improve your listing’s visibility and keep it fresh in customers minds.
8. Monitor and Track Performance
Google My Business provides valuable insights and analytics about your locksmith listings performance. Keep a close eye on all metrics including views, clicks and customer actions, such as phone calls and direction requests. This information can help you identify areas of improvement, and you can refine your optimisation to further strengthen your Google local listing.
9. Complete your whole Google My Business profile
When filling out all information about your locksmith business complete all required fields in as much detail as possible. This will give your business the best chance of being visible in as many customer searches as possible keeping your locksmith business ahead of the competition.
Locksmith hints and tips
Using keywords in your Google local listing business name can help with visibility within your city. An example would be “Your locksmith business name – London Locksmiths”.
Making sure to regularly update and monitor your listing is crucial to ensure its ongoing success and visibility within the Google search engine.
We know that by implementing these optimisation techniques, you can improve your locksmith business visibility and attract more potential customers through your Google My Business listing.
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