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February 21, 2024Is SEO worth doing for my locksmith business?
by Craig Andres
Why SEO is very important for your locksmith business.
The first thing we need to talk about is what is Search Engine Optimisation (SEO)? Search Engine Optimisation is the process of improving technical aspects of your locksmith business website to be more visible within the Google search results.
The aim of SEO is to get your locksmith business ranking as highly as possible within the Google search engine results. Higher Google search engine rankings and better online visibility enable more potential customers to find you and use your locksmith service.
“Do you know that 75% of potential customers do not go past page one of Google when looking for a locksmith!”
As you can see, you will want to get your locksmith business listed on page one as a minimum to be in with a chance of generating new leads and making sales hitting your financial targets.
Do you know Google are now testing ads between the third and fifth organic search results?
Do you know that Google makes the majority of its revenue from paid ads? These ads normally appear above or below search results. Google are now testing paid ads featuring between positions 3 and 5, mixed in with the organic natural unpaid ads. Therefore the majority of page one is advertising, making it harder to rank your locksmith business on the first page of Google.
What does this mean for my locksmith business?
Currently, this means that if your locksmith business is prominent on the upper part of page one, you now have more competition from advertisers and from spots that were recently showing organic local search. In essence, Google is minimising organic search real estate making it harder for you to showcase your local locksmith listing, potentially reducing your online visibility and reducing the amount of enquires and completed work you receive, which can hurt your bottom line.
What is involved with getting my locksmith business to the top of the Google search results for my keywords?
There are lots of elements that need to be looked at, you cannot purely focus on one singular element and expect to dominate in the Google search results.
I have been involved with learning, understanding, and practicing the technical side of SEO for about 10 years. I have personally completed SEO audits and undertaken SEO work for small, medium sized locksmith businesses and dramatically improved their search results which has led to a large increase in jobs completed and financial targets achieved.
I have compiled a list of technical SEO elements you will want to investigate if you want your locksmith business to be more visible within the Google search results.
Local SEO, in depth Keyword Research, Website Copy, On-site Optimisation, User Intent, Page Load Speeds Site Wide, Website Architecture, On Going Link Building.
Google search engine is forever evolving with an estimated 500-600 updates per year. Most of these updates are relatively minor, with a small amount of core updates having a significant impact on keyword search queries.
Even though Google is forever evolving lots of core vital technical SEO aspects remain the same and work very well and continue to work, as mentioned earlier there is no golden bullet or single fix usually, as SEO is an ongoing technical challenge site wide across your complete website.
Common technical SEO failures found on locksmith websites.
After completing many paid SEO technical audits on locksmith websites that contacted me about resolving underperforming locksmith websites within Google search results, I have encountered many issues including slow page load speeds, website running http not https, very thin content site wide, no call-to-action buttons, no thought for user experience, no backlinks, website utilising the cheapest hosting packages, no content strategy, website was last updated years ago and more.
As you can see fixing the small technical issues first will benefit your locksmith businesses visibility within Google search results, but you also must be mindful that other locksmith businesses are working on technical aspects of their website as well, so the work needs to be ongoing and not a “quick fix”, to outperform your competitors in the long run.
Can you afford not to subscribe to The Perspicacity Life in 2023 and beyond?
The Perspicacity Life is a new and exciting locksmith marketing company owned and overseen by an experienced locksmith, which makes us unique. With over 22 years of experience in locksmithing and over 10 years of Google search engine optimisation experience, I have the network and knowledge to make your locksmith business more visible within Google.
I am constantly being asked by locksmiths to help them make their website more visible within the Google search results, but as we talked about earlier, it is a process and not usually just down to one single thing to dramatically improve your online visibility. The process does take time and money.
You can subscribe to The Perspicacity Life from just £365 a year and add your local independent locksmith business today and improve your online visibility fast. Potential customers will be able to search for your locksmith business fast and effectively if needed in your local area. The Perspicacity Life have put a lot of effort into branding, marketing and even built a custom website from the ground up utilising a network of skilled professionals and utilising all my technical SEO knowledge to ensure we are visible and trusted with our industry leading blog.
Once subscribed there will be other marketing opportunities for your locksmith business available, including locksmith of the month and more.
We hope you enjoy marketing your locksmith business with The Perspicacity Life and look forward to hearing your success stories soon.
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